Qualitative Research

   Qualitative Research...

Often to support the design of survey materials and provide an understanding of the pertinent issues for a research project but also as a methodology in its own right Employment Research uses the following approaches:

   Semi Structured Interviewing...

This is used frequently when eliciting the views of individuals linked to key stakeholder organisations.

   Focus Groups...

Most often employed to assist the design and testing of survey questionnaires. However, they have also been used in helping to understand the views of students, groups of employees and in evaluation research.

   World Cafe Events... 

These are used as less formal means of understanding issues concerned with organisations and can be very effective especially when the issues being investigated are complicated and sensitive.